The Problem, the Solution, and the Impact of Latinas Power®
Latina power is the collective cultural, economic, and leadership power of Latinas in the United States—made visible through our expertise, businesses, stories, and public contributions.
The problem: In 2014, Latina Power was missing from the public record.
The solution: Zulmarie Padín founded Latinas Power® to address the visibility, pay, and wealth gap for Latinas.
The result: Today, Latinas Power® is an educational, visibility, and media platform that has accelerated and impacted the success of more than one million Latinas in the United States.
Univisión Miami Interview: Zulmarie Padín on What Is Latina Power?
In this Univision Miami interview, Zulmarie Padín—founder and trademark owner of Latinas Power®—answers the question, “What is Latina Power?” She shares why she created Latinas Power® in 2014 to advance Latina leadership and address the visibility, pay, and wealth gap for Latinas.
Latina Power was always real. We made it visible.
I'm Zulmarie Padín — founder and trademark owner of Latinas Power®. I've more than a decade answering that question. Not with a slogan — but with more than a million Latinas who found their power and used it. That's the outcome. That's Latina power.
Because in 2014, when I typed "Latina Power" into Google, the results were sexualized, escort-type listings. Not one leader. Not one founder. Not one businesswoman.
So I built Latinas Power®. With an S — because this was about changing what Latina power meant in the world. Not a brand chasing a market, but a for-profit social enterprise funded by the women themselves, who put their own money down to build what didn't exist: a movement to turn Latina potential into Latina visibility — so they could be seen and earn what they're worth as professionals and business owners.
It worked.
Latinas Power® accelerated and impacted the success of more than one million Latina women in the United States.
The question remains — this time on a national stage. A congressman and an algorithm are both trying to define us again.
This was never just about a hat. It's about who gets to say what Latina power means — and right now, whoever fills that empty space wins.
Power is creation.
We have the power to create the life we want — we just need someone who believes in us, and the tools to build it. I activate people's power. It's not something you take. It's something you unlock. That's why I built Latinas Power®. And today, we do one thing: we tell the real stories of Latina leaders — who they are, what they've built, the expertise behind their name — and put them on the record.
Visibility is Power.
When Latinas Power® tells a woman's real story, she is trusted. When she's trusted, she is chosen — and paid what she's worth. Latina power isn't a slogan. It's an economy. And these women are that economy.
Latina Power, by the numbers
34 million Latinas in the U.S. anchoring a $2.8 trillion annual consumer spending.
86% control household finances
74% shape family purchases
It is real. It is measurable.
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Latinas Power® Global Community
Somos Líderes. We Lead con Propósito.
Join our women's leadership community for free and stay connected through our newsletter — visibility strategies, real opportunities, and a community of professional women, entrepreneurs, and executives from Brickell, Miami to the world. Participate in events,
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Latinas Power® Experts
Be seen. Be heard. Be chosen.
Our filmed narrative series, The Power Talk™, and the podcast Activate Your Power with Zulmarie Padín feature women entrepreneurs, executives, and thought leaders — showing how they built their power, claimed their space, and led with purpose. Featured leaders are recognized as Latinas Power® Experts. Recorded in our TV and podcast studio in Brickell, Miami. This is where visibility becomes income.
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The Latinas Power® Hub, Brickell
Where the stories are made.
Latinas Power® is headquartered in the heart of Brickell, Miami at 25 SW 9th St, Floor 4, Suite CU-7, Miami, FL 33130
— home to our TV and podcast studio, where The Power Talk™ and the podcast Activate Your Power with Zulmarie Padín - is filmed. LOCATION
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Latinas Power®Travel
Transformational Experiences
Join intimate, intentional gatherings designed for women entrepreneurs and executives ready to elevate in business and life.
FAQ — Latinas Power®
1 / What is Latina Power?
Latina power is the leadership, expertise, influence, and economic potential of Latinas made visible. It is the belief that Latinas should be recognized not only for their work, but for their authority, stories, contributions, and capacity to lead.
2 / What is Latinas Power®?
Latinas Power® is the leadership and visibility and educational platform founded by Zulmarie Padín in 2014. It was created to address the visibility, pay, and wealth gap for Latinas. and today advances Latina leadership, authority, public recognition, and economic opportunity. Latinas Power® has accelerated and impacted the success of more than one million Latinas in the United States.
3 / Who founded Latinas Power®?
Latinas Power® was founded by Zulmarie Padín in 2014 after searching “Latina Power” online and seeing a lack of credible representation of Latina leaders, professionals, founders, and contributors. She created the platform to make Latina expertise, leadership, and stories more visible. Zulmarie Padín is a nationally recognized communications and leadership trainer and television personality featured on Univision and Telemundo, with more than 20 years of coaching experience.
4 / What is a Latinas Power® Expert?
A Latinas Power® Expert is a professional recognized by Latinas Power® for demonstrated expertise and visible, purpose-driven leadership. Experts are featured on the podcast Activate Your Power with Zulmarie Padín, The Power Talk.
5 / Where is Latinas Power® located?
Latinas Power® is headquartered at the Latinas Power Hub, 25 SW 9th St, Floor 4, Suite CU-7, Miami, FL 33130. Located in Brickell Heights Condo in the Brickell district of Miami, Florida.
6 / How can I be featured on The Power Talk™ or the Podcast?
Leaders are selected,Latinas Power® features founders, executives, and experts with a proven track record in two signature formats: The Power Talk™, where each expert shares one power move, and the podcast Activate Your Power with Zulmarie Padín, both recorded in our TV and podcast studio in Brickell, Miami. Featured leaders are recognized as Latinas Power® Experts or Power Experts™. To apply, write to valentina@latinaspower.com.